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- <text id=93TT0388>
- <title>
- Oct. 11, 1993: What's That Chirping?
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1993
- Oct. 11, 1993 How Life Began
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- POP MUSIC, Page 91
- What's That Chirping?
- </hdr>
- <body>
- <p>It's the Abba revival. And this time, to love them, you may
- not actually have to like them.
- </p>
- <p>By RICHARD LACAYO
- </p>
- <p> In a certain mood--the one you drift into, say, while placidly
- taking in old episodes of The Brady Bunch--Abba can have its
- charms. Four pleasant Swedes chiming away in phrase-book English,
- their faces round and blank as aspirin: lower your resistance
- to chirpy pop marches, and in no time your favorite song is
- Waterloo. Drop your prejudice against Continental kitsch, and
- who can say no to Fernando? Disarm your critical faculties,
- and Abba lays claim to the squishiest chambers of your heart,
- the parts susceptible to Dancing Queen.
- </p>
- <p> Is that enough to explain the Abba revival, which is well under
- way in Europe and surfacing fast in America? A greatest- hits
- collection, Gold, newly released in the U.S., has already sold
- 5 million copies in Europe, where it was No. 1 on Billboard's
- charts for months. Last year the glitterbug duo Erasure camped
- atop British charts with Abba-esque, a four-song CD tribute.
- Abba's following reaches even to the scowling fringes of grunge,
- something of a feat for a group that could make a smiley-face
- button look pensive by comparison. Abba impersonator Bjorn Again--eat your heart out, Elvis--keeps the torch burning in live
- performance. And at clubs last summer Dancing Queen found new
- life in a lengthy remix featuring a hefty bottom beneath a song
- that could otherwise be runway music at a Barbie fashion show.
- </p>
- <p> Abba was always easy to enjoy, if you could just put aside the
- unnerving sense that they were hastening the decline of pop
- music into commercial calculation and mindless buoyancy (not
- that much of a plunge to begin with). Because the band--composed
- of keyboard player Benny Andersson, his girlfriend (later his
- wife) Anni-Frid Lyngstad, guitarist Bjorn Ulvaeus and Bjorn's
- wife Agnetha Faltskog--rarely toured, Abba could seem as featureless
- as a supermarket bar code. Even the name was an abstraction,
- an acronym made from the band members' first initials. Like
- IBM.
- </p>
- <p> And like IBM, they were huge. After the breakup of the Beatles,
- no group sold more singles; Abba had more than a dozen Top 40
- hits in the U.S. alone. Their mammoth international popularity
- just made them seem more ominous to rock purists. Could there
- be such a thing as a steamroller made of mush? For one thing,
- they had a way of making English sound like Esperanto. ("The
- judges will decide/ The likes of me abide/ Spectators of the
- show/ Always laying low"--what does that mean, exactly?) And
- their famous choiring sound, exalted but weirdly anonymous,
- could have been the ambient hum from some bland consumer Utopia,
- a room-temperature limbo of airline food and spandex and unisex
- haircuts.
- </p>
- <p> At their height, their sound penetrated everywhere. (Nelson
- Mandela, who was a prisoner on Robben Island for their entire
- career, once called them his favorite group.) But by 1982 their
- marriages had done a Fleetwood Mac. Amid the discontents that
- followed, Abba twittered to a close. Bjorn and Benny went on
- to write the stage musical Chess, with its hit single One Night
- in Bangkok. Anni-Frid and Agnetha tried solo careers.
- </p>
- <p> None of them have shown an interest in regrouping or doing much
- to promote the latest revival. Yet like the Doors, Queen and
- Led Zeppelin, Abba has proved to be one of those groups that
- will not die. Nostalgia for the 1970s, of course, is part of
- the reason, a yearning for the powder-blue jumpsuits and blow-dry
- shags of the Decade That Taste Forgot. For the youngest twentysomethings,
- Abba is nothing less than musical comfort food, a group they
- first encountered in day care, when lyrics like "Love is a tune
- you hummy, hum, hum" were of a piece with their world view generally.
- For baby boomers willing to go near them, Abba is also the McGuire
- Sisters--melodic harmonizers, a refuge from rap and heavy
- metal. And Abba's disco side makes them easily adaptable as
- house music for dance clubs.
- </p>
- <p> What may be the most powerful source of their appeal has nothing
- to do with music. Embracing Abba is a way for Generation X to
- repudiate the baby boomers and their wrinkled artifacts. No
- less a figure than Kurt Cobain of Nirvana has declared himself
- a fan. To a generation apt to think of McCartney, Jagger and
- Dylan as millionaires who once posed as rebels, Abba has the
- virtue of forthright artificiality, show biz without pretensions.
- In a shrewd reading of Abba's appeal to younger listeners, rock
- critic Barry Walters has pointed to "years of unavoidable, suffocating,
- hideous, '60s flashbacks by baby boomers in control of the culture
- machine." Yet because it so badly offended boomer taste, Abba
- also enjoys the cachet that attaches to outsiders--even outsiders
- who have sold millions of records--which helps to explain
- why the group has been taken up by gays and grunge rockers alike.
- </p>
- <p> When authenticity becomes just another style and passion just
- another posture--something that long ago happened to the '60s
- rockers--shallowness starts looking good. As an antidote to
- the tormented cliches of Abstract Expressionist painting, Andy
- Warhol once offered a soup can, a weightless image to trump
- the sweaty exertions of the art-world generation that preceded
- his. It's possible to appreciate Abba the same way. As music,
- they'll do. But as ironic heroes to a different kind of counterculture,
- they'll do perfectly.
- </p>
-
- </body>
- </article>
- </text>
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-